Blurb Your Enthusiasm: A Cracking Compendium of Book Blurbs, Writing Tips, Literary Folklore and Publishing Secrets

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Wilder enjoys a good digression. She is a huge Orwell fan, so she spends some time on his rules of writing. She discusses the rest of the outside of the book. What makes a good cover? What about illustrations on the cover? Do the American kind of blurbs sell books? She also gives a bunch of hints on writing blurbs which are actually hints on good writing. I'd forgotten about blurbs. But the process of getting blurbs - which the US journalist Rob Walker has termed "blurb-harvesting" - is thought, by some, to be a necessary part of modern book publishing. You send the manuscript of your book to another writer, hoping they'll like it, hoping they will give you a favourable comment to put on the cover. It's a weird transaction. No money changes hands. There is only one unspoken convention: if somebody blurbs your book, you should not blurb theirs. Not until a decent amount of time has elapsed, anyway. So you're asking somebody who is probably busy, and possibly even a rival, to do some work on your behalf, for nothing in return. Jammed with funny, curious and stylish thoughts and insights, Blurb Your Enthusiasm will be loved by absolutely everybody with an obsessive interest in books and their appearance.’

Blurb Your Enthusiasm: An A-Z of Literary [PDF] [EPUB] Blurb Your Enthusiasm: An A-Z of Literary

A joyful celebration of books – the perfect gift for bibliophiles, word lovers and anyone who’s ever wondered, should you judge a book by its cover?it can be easy to forget that a potential reader hasn’t read it: they don’t know anything about it. You can’t sell them the experience of the book – you have to sell them the expectation of reading it; the idea of it. And that’s when a copywriter can be an author’s best friend.

Curb Your Enthusiasm review – Larry’s back, and funnier than Curb Your Enthusiasm review – Larry’s back, and funnier than

The dazzling, staggering, astonishing, unputdownable* story of the book blurb, filled with writing tips, literary folklore and publishing secrets I pulled out my copy of Jim Crace’s Quarantine to see how Willder managed to write a blurb about a novel about Jesus without mentioning Jesus (“a Galilean who they say has the power to work miracles”)! I loved it - it was like having a good old natter over coffee with a writer / reader who loves books as much as I do. One for every bookish TBR for 2022! So I think blurbing serves a purpose, if you know how to read it. Some blurbs are over the top, such as when a blurber feels flattered, or when he is unconsciously seeking good karma. But I don't think many people want to be blamed by readers for making them read bad books. I absolutely loved Blurb Your Enthusiasm. It was a recommendation and I wasn’t sure I’d be all that keen, but it’s fascinating, laugh-out-loud funny, very perceptive and completely compelling.Willder is an English copywriter. She has written hundreds of blurbs. She has blurbed bestselling romance books, reprints of literature classics, self-help books, mysteries, and more. She considers the blurb to be one of the minor arts of publishing. Willder has worked as a copywriter at Penguin Books for 25 years. During this time, she has produced blurbs for roughly 5,000 books. The ultimate book for any bookish sort, whether that is a reader, writer or collector. Written by an experienced copywriter, this non-fiction book looks in depth at such marketing tools as titles, punctuation, book covers, opening lines, swearing and - blurbs. It literarily is an A to Z of literary persuasion. This is an enthusiastic and opinionated review of the world of blurbs. She skewers lazy blurbs. "Moving", "compelling", "brilliant", etc., are empty words that add nothing. Good blurbs latch onto one or two specific things that explain why you should read the book. Spoilers do not belong in the blurb. The tone of the blurb should match the tone of the book. A humorous blurb works for a humorous book, it does not work for a serious literary novel. one of the first tactile books for children was pat the bunny , 1940, which featured different textures inside, and was advertised with the great line ‘for whom the bell tolls was magnificent – but it hasn’t any bunny in it.’