Company of One: Why Staying Small Is the Next Big Thing for Business

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A company of one needs to know how to gauge what potential customers think of their products and services. As well as that of their competitors. A company of one is simply a business that questions growth,” writes Paul Jarvis, and goes on to explain that, contrary to traditional knowledge, “growth isn’t always the most beneficial or financially viable move.” It's becoming increasingly easy, thanks to technology, to scale a company without growing the required people/resources. Making your business idea vision as small as possible such that you can take action now with little or no investment

Launching isn’t a onetime, singular event, but a continual process of launch, measure, adjust, repeat.” Paul Jarvis Places that allow their employees complete freedom/independence in how/when their work as long as. the results benefit the company. Paul Jarvis is a former Silicon Valley professional turned author. Company of One is his first book, but he also writes for some of the world’s leading publications, including Inc.com, Fast Company, and Huffington Post. Jarvis also wrote a popular, newsletter, Sunday Dispatch es, a newsletter he established.

In Company of One Paul Jarvis challenges the mainstream belief that for a company to be successful it has to grow and keep growing. Companies that question growth, whether made up of a single person like Paul's business, or by many employees like some of the ones profiled in the book, have strategic advantages compared to huge enterprises. No only they can be profitable, but actually thrive in the marketplace. For years I thought that one should constantly pursue more things. More money, fame and all the “good stuff.” However, after reading Company of One by Paul Jarvis, I no longer think that you should aim to dominate the market or flood the entire world with your product. As a key rule, you can only decide to grow your company of one when the realized profitability allows you to do so. Not “expected” profits, but realized profits. The core aim of a company of one is to question growth. So, you can only grow when there is enough evidence that tells you to do so. I think this was unnecessary of an author who either believes academic feminist research or is trying to score brownie points for them - either should be pointed out.

It's basic sexism and relies on the worn out and disproved notion that men are somehow repressing women in a sea of big businesses instilling quotas, events, groups and policies against them. God forbid there are biological differences between the two groups. Autonomy and Control: Being a company of one puts you in control—you are the one who makes the deadlines, and the one who accepts/rejects offers. This gives you more autonomy and control over your own life. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment ... The most important ingredient is a new worldview. Company of One can give you just that David Heinemeier Hansson, Creator of Ruby on Rails and founder of BasecampA business remaining small can be a long-term plan and not just a stepping stone to a larger establishment. By starting small and staying small, you’re doomed to succeed. When you’re big there’s a lot that can go wrong. When you’re small though, you’re just too small to fail. You’ll slowly progress and beat the big corporations thanks to your faith in what you’re doing. Notable Quotes: If your startup were to be funded by venture capital instead, you’d be a slave to their requests. Rejecting massive upfront funding grants you more independence.